UX teams determine the success of a digital program across user experience, product design, and enterprise design. The challenge in UX development often lies in uniting perspectives, progression, and objectives among a diverse team. A lack of prioritisation further complicates projects, resulting in missed timelines, ineffective updates, and costly delays.
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic world. The COVID-19 pandemic caused a seismic shift in the way people enjoy brand experiences. Social distancing measures introduced across the world forced brands to adapt and find innovative and safe ways to communicate
It’s easy to assume that, because User Experience (UX) is all about people, all UX must be the same. In reality, effective Consumer UX and Enterprise UX feature some fairly key differences. This presents both advantages and challenges for teams designing for Enterprise UX, but also means that the
Enterprise UX may be one of the most under appreciated parts of any modern Enterprise business. Millions of businesses across the globe now use software and digital products for internal communication and processes. Good enterprise UX facilitates and streamlines processes that could otherwise have been neglected. Designers can directly increase
Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps. Around this time of year, many people who download fitness apps are
The extent to which consumers now expect brands to meet their immediate needs has been highlighted in recent analysis of search trends on Google. Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered and emboldened by
Summary: Pivots are not incremental changes made to the product resulting from marketing analytics. Rather, they are high level changes in strategy or execution that impact the whole business model. Nine Types of Pivots.
The Blurred Lines of Front End Design and Development
Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported
Understanding the Infrastructure as a Service (IaaS) Business Model