WQA

Latest — Dec 22, 2022

Revolutionising Your Digital Customer Experience: The Benefits of Composable Digital Experience Platforms"

Digital experience platforms (DXPs) have become an essential tool for businesses looking to deliver personalised and seamless digital experiences to their customers. As customer experience demands continue to move a company's technologies away from single-channel monolithic suites to multi-channel API-connected stacks, we will explore the concept of composable DXPs and

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Designing the Future: Predictions for the Evolving Landscape of Design Systems in 2023

As we look towards the future of design systems, it's clear that there are a number of trends and developments that will shape the way that designers and developers approach the creation and maintenance of cohesive, consistent designs.

Design tokens as your DNA

Defining design tokens is not just about representing a visual identity from a digital point of view; it is a whole new way for brands to get to know themselves fully.

Jobs-to-be-Done. A framework for defining what your users want

When you’re designing a product, your goal is to deliver something that customers want. Unfortunately, that’s a fairly broad statement making it something nice to say but far more challenging to put into practice. When considering what solution you can build to solve a big enough group’s

What Specific Problems is your Design System Built to Solve?

A design system is a way of systematising various workflows, practices and ideologies, implemented within a design team for a more productive team flow and a more customer-centric end product. The reason a company decides to implement a design system is usually down to one of two reasons. 1. Either

Designing for Human Machine Interfaces (HMI)

The human machine interface (HMI) is the point at which a machine and its user meet. It is the user interface (UI) for all types of interaction with a mechanical machine’s functions, successful actions and any error states. There is a critical importance in the design of a machine's

Customer acquisition. The Case for Business to Business combined with Direct to Consumer

Combining both channels can enhance your brand reputation, increase sales and lead to greater innovation. Selling Business to Business and Direct to Consumer Businesses have traditionally opted for one sales channel, choosing either to focus on Business to Business (B2B) sales, or a Direct to Consumer (DTC) model. Both of

Harness the Power of Hicks Law to Improve Conversion

Introduction "The presumption is, self-determination is a good thing and choice is essential to self-determination." - Barry Schwartz, author of The Paradox of Choice. People want to be able to choose for themselves, after all, free will is one of the most important luxuries a human can experience and we

Prioritising Your UX Roadmap Without Guesswork

UX teams determine the success of a digital program across user experience, product design, and enterprise design. The challenge in UX development often lies in uniting perspectives, progression, and objectives among a diverse team. A lack of prioritisation further complicates projects, resulting in missed timelines, ineffective updates, and costly delays.

Enterprise and Consumer UX differ. Here's why!

It’s easy to assume that, because user experience (UX) is all about people, all UX must be the same. In reality, however, effective consumer UX and enterprise UX feature some key differences. This presents both advantages and challenges for enterprise UX, but also means that the best enterprise design