Topic

Brand

A collection of 3 issues

How brands can make the most out of the return to live experiences

Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic world. The COVID-19 pandemic caused a seismic shift in the way people enjoy brand experiences. Social distancing measures introduced across the world forced brands to adapt and find innovative and safe ways to communicate

How Adidas’ apps rewarded customers during the pandemic and spurred brand equity

Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps. Around this time of year, many people who download fitness apps are

Lessons from the Kantar BrandZ UK report

Lessons from the Kantar BrandZ UK report.