Topic

Startup

A collection of 3 insights

10 things we've learned from customer development interviews.

1. Whatever people say they will pay for, it is wrong! 2. If someone says, "I wouldn't personally use it, but I bet other people would", no one will use it. 3. The answer to any question that starts with "do you want" or "are you concerned about" will always

9 Types of Pivot

Pivots can be thought of in a couple of ways. In the most literal sense, a pivot is a restatement of your business model.

Shared innovation. The power of corporate — startup partnerships.

Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported