Topic

Startup

A collection of 4 insights

4 reasons why you should sell DTC

Protecting your business against future crises, such as the global pandemic, is just one of the many benefits that your business can enjoy when you sell directly to consumers. However, there are many other ways that direct selling can benefit your brand. Selling directly gives companies more control over their

10 things we've learned from customer development interviews.

1. Whatever people say they will pay for, it is wrong! 2. If someone says, "I wouldn't personally use it, but I bet other people would", no one will use it. 3. The answer to any question that starts with "do you want" or "are you concerned about" will always

9 Types of Pivot

Pivots can be thought of in a couple of ways. In the most literal sense, a pivot is a restatement of your business model.

Shared innovation. The power of corporate — startup partnerships.

Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported