Topic

Product design

A collection of 8 issues

Enterprise and Consumer UX differ. Here's why!

It’s easy to assume that, because User Experience (UX) is all about people, all UX must be the same. In reality, effective Consumer UX and Enterprise UX feature some fairly key differences. This presents both advantages and challenges for teams designing for Enterprise UX, but also means that the

Why Enterprise UX is Important

Enterprise UX may be one of the most under appreciated parts of any modern Enterprise business. Millions of businesses across the globe now use software and digital products for internal communication and processes. Good enterprise UX facilitates and streamlines processes that could otherwise have been neglected. Designers can directly increase

How Adidas’ apps rewarded customers during the pandemic and spurred brand equity

Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps. Around this time of year, many people who download fitness apps are

9 Types of Pivot

Summary: Pivots are not incremental changes made to the product resulting from marketing analytics. Rather, they are high level changes in strategy or execution that impact the whole business model. Nine Types of Pivots.

Shared innovation. The power of corporate — startup partnerships.

Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported

Understanding the Infrastructure as a Service (IaaS) Business Model

Understanding the Infrastructure as a Service (IaaS) Business Model

Improved proof of address is a game-changer for crypto exchanges

Improved proof of address is a game-changer for crypto exchanges

What are the attributes of an effective digital experience platform?