Why the many channels available directly to the consumer are revolutionising the way we present our brands. Introduction The internet has completely revolutionised the retail space. With e-commerce now accounting for more and more sales, it is estimated that around a quarter of the world’s population are online shoppers.
Combining both channels can enhance your brand reputation, increase sales and lead to greater innovation. Selling Business to Business and Direct to Consumer Businesses have traditionally opted for one sales channel, choosing either to focus on Business to Business (B2B) sales, or a Direct to Consumer (DTC) model. Both of
Protecting your business against future crises, such as the global pandemic, is just one of the many benefits that your business can enjoy when you sell directly to consumers. However, there are many other ways that direct selling can benefit your brand. Selling directly gives companies more control over their
IaaS is the most complex offering of the cloud computing three, but it allows the user the most personalisation of any of the other offerings. So how does one capitalise on this user benefit, as a provider? Back in 2017, Amazon totally dominated the market share for Infrastructure as a
How to capitalise on the unique business model presented by Software as a Service and Cloud Computing. Software as a Service (SaaS) is one of the internet age’s most established business models, yet in the broader world of business, it is a completely new structure and model. Powered by
The two sided marketplace model, often called the platform business model, connects two groups of people to mutual benefit, but clear understanding of the model requires that we are cautious with our understanding of the definition. In 1995, Pierre Omidyar sold a broken laser pointer on the website AuctionWeb for
Cloud Computing is fast becoming the standard environment for IT departments and development teams. The outsourcing of resources and platforms allows companies to streamline their process and cut down on costs and maintenance. Cloud Computing Setting up IT infrastructure can be a costly, time consuming activity for a company. Alongside