WQA (Page 3)

More insights

Understanding the SaaS Business Model

How to capitalise on the unique business model presented by Software as a Service and Cloud Computing. Software as a Service (SaaS) is one of the internet age’s most established business models, yet in the broader world of business, it is a completely new structure and model. Powered by

The Two Sided Marketplace Business Model

The two sided marketplace model, often called the platform business model, connects two groups of people to mutual benefit, but clear understanding of the model requires that we are cautious with our understanding of the definition. In 1995, Pierre Omidyar sold a broken laser pointer on the website AuctionWeb for

The Benefits of Platform as a Service

Cloud Computing is fast becoming the standard environment for IT departments and development teams. The outsourcing of resources and platforms allows companies to streamline their process and cut down on costs and maintenance. Cloud Computing Setting up IT infrastructure can be a costly, time consuming activity for a company. Alongside

Five Common Design System Pain Points and How to Solve Them

Teams have long had a love-hate relationship with design systems. While they solve a lot of key pain points for scaling product development and can support in releasing capital efficiency, just creating and maintaining them can actually cause their own issues for teams. Think of a design system as the

10 things we've learned from customer development interviews.

1. Whatever people say they will pay for, it is wrong! 2. If someone says, "I wouldn't personally use it, but I bet other people would", no one will use it. 3. The answer to any question that starts with "do you want" or

How brands can make the most out of the return to live experiences

Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic world. The COVID-19 pandemic caused a seismic shift in the way people enjoy brand experiences. Social distancing measures introduced across the world forced brands to adapt and find innovative and safe ways to communicate

How Adidas’ apps rewarded customers during the pandemic and spurred brand equity

Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps. Around this time of year, many people who download fitness apps are

Immediacy and its role in the new consumer model.

The extent to which consumers now expect brands to meet their immediate needs has been highlighted in recent analysis of search trends on Google. Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered and emboldened by

9 Types of Pivot

Pivots can be thought of in a couple of ways. In the most literal sense, a pivot is a restatement of your business model.

Shared innovation. The power of corporate — startup partnerships.

Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported