Topic

Product Design

A collection of 17 insights

How to Ask Better Questions for Better Design Feedback

Being a designer is a great job – solving creative problems for clients through a collaborative process, getting creative with your ideas, optimising and tweaking to your heart's content. And then comes the moment you need to ask for feedback. It’s daunting to lay your creative work bare

Five Common Design System Pain Points and How to Solve Them

Teams have long had a love-hate relationship with design systems. While they solve a lot of key pain points for scaling product development and can support in releasing capital efficiency, just creating and maintaining them can actually cause their own issues for teams. Think of a design system as the

10 things we've learned from customer development interviews.

1. Whatever people say they will pay for, it is wrong! 2. If someone says, "I wouldn't personally use it, but I bet other people would", no one will use it. 3. The answer to any question that starts with "do you want" or

How Adidas’ apps rewarded customers during the pandemic and spurred brand equity

Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps. Around this time of year, many people who download fitness apps are

9 Types of Pivot

Pivots can be thought of in a couple of ways. In the most literal sense, a pivot is a restatement of your business model.

Shared innovation. The power of corporate — startup partnerships.

Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported

UX optimisation for proof of address is a game-changer for crypto exchanges

Improved proof of address is a game-changer for crypto exchanges