Design tokens as your DNA
Defining design tokens is not just about representing a visual identity from a digital point of view; it is a whole new way for brands to get to know themselves fully.
Topic
Brand
A collection of 4 insights
How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic world.
The COVID-19 pandemic caused a seismic shift in the way people enjoy brand experiences. Social distancing measures introduced across the world forced brands to adapt and find innovative and safe ways to communicate
How Adidas’ apps rewarded customers during the pandemic and spurred brand equity
Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps.
Around this time of year, many people who download fitness apps are
Lessons from the Kantar BrandZ UK report
Lessons from the Kantar BrandZ UK report.