Matt Burns

Designing for Human Machine Interfaces (HMI)

The human machine interface (HMI) is the point at which a machine and its user meet. It is the user interface (UI) for all types of interaction with a mechanical machine’s functions, successful actions and any error states. There is a critical importance in the design of a machine&

Customer acquisition. The Case for Business to Business combined with Direct to Consumer

Combining both channels can enhance your brand reputation, increase sales and lead to greater innovation. Selling Business to Business and Direct to Consumer Businesses have traditionally opted for one sales channel, choosing either to focus on Business to Business (B2B) sales, or a Direct to Consumer (DTC) model. Both of

Harness the Power of Hicks Law to Improve Conversion

Introduction "The presumption is, self-determination is a good thing and choice is essential to self-determination." - Barry Schwartz, author of The Paradox of Choice. People want to be able to choose for themselves, after all, free will is one of the most important luxuries a human can experience

Prioritising Your UX Roadmap Without Guesswork

UX teams determine the success of a digital program across user experience, product design, and enterprise design. The challenge in UX development often lies in uniting perspectives, progression, and objectives among a diverse team. A lack of prioritisation further complicates projects, resulting in missed timelines, ineffective updates, and costly delays.

Enterprise and Consumer UX differ. Here's why!

It’s easy to assume that, because user experience (UX) is all about people, all UX must be the same. In reality, however, effective consumer UX and enterprise UX feature some key differences. This presents both advantages and challenges for enterprise UX, but also means that the best enterprise design

How to Ask Better Questions for Better Design Feedback

Being a designer is a great job – solving creative problems for clients through a collaborative process, getting creative with your ideas, optimising and tweaking to your heart's content. And then comes the moment you need to ask for feedback. It’s daunting to lay your creative work bare

8 Reasons you Should Be Using Disciplined Agile Delivery (DAD) for Your Digital Products

Systematic, agile processes enable product managers to create highly effective systems according to market trends and customer needs. Conventionally, most companies have relied on the Scrum technique to develop, distribute, and manage products. However, with technological advancements, digital products now require a more comprehensive understanding and utilisation of their delivery

6 ways to Scale Your eCommerce Store

Putting up an eCommerce store is one of the best ways to earn passively and allow consumers to shop from you regardless of their location. This is why digital commerce has grown exponentially over the last decade and shows no sign of slowing down. According to the most recent Shopify

Understanding Infrastructure as a Service (IaaS) Business Model

IaaS is the most complex offering of the cloud computing three, but it allows the user the most personalisation of any of the other offerings. So how does one capitalise on this user benefit, as a provider? Back in 2017, Amazon totally dominated the market share for Infrastructure as a

Understanding the SaaS Business Model

How to capitalise on the unique business model presented by Software as a Service and Cloud Computing. Software as a Service (SaaS) is one of the internet age’s most established business models, yet in the broader world of business, it is a completely new structure and model. Powered by