8 Reasons you Should Be Using Disciplined Agile Delivery (DAD) for Your Digital Products

8 Reasons you Should Be Using Disciplined Agile Delivery (DAD) for Your Digital Products

Systematic, agile processes enable product managers to create highly effective systems according to market trends and customer needs. Conventionally, most companies have relied on the Scrum technique to develop, distribute, and manage products. However, with technological advancements, digital products  now require a more comprehensive understanding and utilisation of their delivery life cycles.

That’s where disciplined agile delivery (DAD) can make all the difference in optimising digital products. DAD is a goal-driven and highly scalable framework that operates with an agile mindset, providing users with granular control over their online platforms. Specifically, DAD serves as the delivery portion of the disciplined agility framework, pulling the most valuable elements from several proven methods

Reason #1 – DAD Enables Full Agility

Agile development is a complex process that goes beyond the steps outlined by conventional Scrum methods. DAD guides users through the critical steps omitted by Scrum, including testing, architecture design, programming, and deployment. The process enables users to organise and streamline their digital products with fewer unknowns, reducing the risks of unforeseen circumstances.

Essentially, with DAD, users gain a broader understanding of agile development in practice. The method is people-first, focused on the needs of users and developers rather than the technical aspects of the software. Specifically, DAD offers lightweight milestone reviews at the end of construction life cycles to drive more interactive and efficient product deliveries.

Reason #2 – DAD Supports Agile and Lean Delivery Life Cycles

Many modern digital products  stores will require various delivery life cycles that include a combination of lean and agile methods. DAD is a hybrid approach that supports Kanban-based, Scrum-based, exploratory, and continuous life cycles, enabling teams to work across the most complex processes without disruption.

Similarly, DAD empowers development teams to select the most effective methods and frameworks for each process. The autonomy enables various groups to optimise collaborations with maximum engagement and performance.

Reason #3 – DAD Methods Are Experience-Backed

DAD contributors have worked in and collaborated with companies across all industries. The combined experience of contributors fine-tunes the DAD method and proves its consistency in every situation. Therefore, eCommerce stores that apply the DAD method can look forward to risk-value delivery life cycles highly versatile and customisable to disparate systems.

With the valuable data captured by DAD practitioners, users receive expert guidance to identify the strengths and weaknesses of multiple strategies and decide on the most suitable option.

Reason #4 – DAD Drives Solutions Beyond Software Needs

DAD involves more than software considerations such as program infrastructure and patch updates. With DAD, teams plan by examining other crucial aspects of the eCommerce life cycle, including solutions such as documentation, hardware upgrades, and necessary changes in current business processes.

Essentially, DAD enables eCommerce owners to focus on driving business values for stakeholders. The method takes products across end-solutions of projects, considering other issues that may arise apart from software development and deployment. As such, DAD serves as a part of long-term business strategies rather than short-term fixes.

Reason #5 – DAD Powers and Improves SAFe

The scaled agile framework (SAFe) enhances productivity by aligning teams toward flexible solution objectives. However, SAFe involves manual navigation and rigid top-down prescriptions, possibly leading to confusion and disruption among eCommerce teams with varying practices. DAD provides a solid processing foundation through contextual options that guide distributed teams across agile and lean delivery life cycles.

Reason #6 – DAD Favours Choices Over Prescriptions

DAD empowers customised strategies according to each situation, rather than providing users with preset/mandatory construction solutions. eCommerce operations involve multiple trade-offs and processes that users need to consider before making the most prudent decisions. DAD can help sort and elicit the factors to drive faster and more effective eCommerce solutions.

Specifically, DAD addresses the sum of organisational factors (e.g., how teams collaborate within a given environment) that determine a consumable product, rather than focusing entirely on deployment concerns.

Reason #7 – DAD Scales Agile and Lean Processes

Modern eCommerce systems need to scale according to the ever-changing demands of the digital climate. DAD establishes a solid foundation that enables users to scale their platforms. These include its goal-driven functions, full delivery life cycle support and built-in foundational components often required at scale –such as enterprise awareness, a leading principle in disciplined agility.

DAD challenges the notion of one-size-fits-all solutions, providing teams with the necessary tools to navigate each situation. While scaling brings complicated considerations that may compromise eCommerce structures, DAD’s contextual approach prioritises stakeholder needs (rather than tools or program-centric methods) for reliable performance.

Reason #8 – DAD Continues to Evolve

The DAD framework continues to improve as users learn and apply changes to its processes. DAD will continue to shape as a dynamic response to the rapidly changing needs of the eCommerce sphere, providing users with an agile solution to thrive in complex and mission-critical projects.

Ultimately, DAD provides eCommerce businesses with goal-based strategies that drive the best user outcomes. With DAD, product development teams can implement highly scalable and relevant user-oriented strategies that take release management to the next level.


WQA provides supercharged digital product development for growth driven companies around the world. Working with Startups, Scale-ups and Enterprise, we design, build and scale digital products, experiences and platforms used by millions of people.

If you want to learn more about a scaled approach to product design, you can chat to us or email us for a conversation and assessment of your unique digital context.

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