Why the many channels available directly to the consumer are revolutionising the way we present our brands. Introduction The internet has completely revolutionised the retail space. With e-commerce now accounting for more and more sales, it is estimated that around a quarter of the world’s population are online shoppers.
The two sided marketplace model, often called the platform business model, connects two groups of people to mutual benefit, but clear understanding of the model requires that we are cautious with our understanding of the definition. In 1995, Pierre Omidyar sold a broken laser pointer on the website AuctionWeb for