When you’re designing a product, your goal is to deliver something that customers want. Unfortunately, that’s a fairly broad statement making it something nice to say but far more challenging to put into practice. When considering what solution you can build to solve a big enough group’s
Teams have long had a love-hate relationship with design systems. While they solve a lot of key pain points for scaling product development and can support in releasing capital efficiency, just creating and maintaining them can actually cause their own issues for teams. Think of a design system as the
1. Whatever people say they will pay for, it is wrong! 2. If someone says, "I wouldn't personally use it, but I bet other people would", no one will use it. 3. The answer to any question that starts with "do you want" or "are you concerned about" will always
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic world. The COVID-19 pandemic caused a seismic shift in the way people enjoy brand experiences. Social distancing measures introduced across the world forced brands to adapt and find innovative and safe ways to communicate
Scott Dunlap, VP of mobile at Adidas and CEO of the company’s sport apps division of Runtastic, shares three ways the fitness brand established a close relationship with its most dedicated customers by investing in its apps. Around this time of year, many people who download fitness apps are
The extent to which consumers now expect brands to meet their immediate needs has been highlighted in recent analysis of search trends on Google. Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered and emboldened by
Pivots can be thought of in a couple of ways. In the most literal sense, a pivot is a restatement of your business model.
Corporates and startups will form closer working partnerships in the future, as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued. The State of Innovation, a global study and white paper from Unilever Foundry, the partner platform the FMCG giant launched, reported
Lessons from the Kantar BrandZ UK report.
Online payments provider and e-wallet PayPal has recently announced its latest Buy Now, Pay Later programme, Pay Monthly, issued by WebBank.